Use audience layering to ensure that you are getting the most relevant audiences and diversifying your predominant audience interest.Take advantage of related interests in each ad set to narrow down what’s resonating and what isn’t.Here are some tips on setting up your campaign targeting: You want to accrue Instagram followers who will engage with your brand, click through your stories and follow the links to your website because, ultimately, they’re interested in your content. Remember to prioritize quality over quantity. Here are five steps that we recommend to help brands grow followers on Instagram through paid promotion. So, what’s the answer? Use Instagram Paid Promotion to Gain FollowersĪlthough Instagram doesn’t offer the ability to optimize for followers the way Facebook does, you still can use advertising to build a quality audience. In a similar vein, contests can result in large follower increase with significant attrition immediately after the winner is announced. Obviously, the preferred and least expensive way to grow your following is organically, but that can require frequent posting of spammy teases-think “Tag a friend who …” and “Like and tag this post for …” efforts-that don’t necessarily drive quality follows.
Of course, you want more followers, but the fan base that you earn needs to be real people who engage with your brand and who ideally will buy your products or services. Gaining Instagram followers is an art of balance. You might have the most captivating Instagram feed online, but if no one sees it, does it really matter?
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